I created this new homepage design for the Emirates Airline, after studying the existing website traffic statistics and analysis they provided me with. They were looking for a pitch for a new improved homepage UX/UI for their website relaunch in Q1 2019.
My Role in the Project
- Study the existing website stats and set up business goals for the new design
- UX competitive analysis: Study of competitors’ approaches
- User research: Interview users and get insights on how the user journey/experience could be improved
- Create user journeys and the information architecture
- Create wireframe for the homepage
- Create UI for the new homepage
- Test the new design with users to validate and incorporate feedback
- Create a presentation and present the new design to the Product Manager and the Corporate Communication Director
User Interviews (Videos)
Business and User Goals Defined
Emirates Airline Homepage 2019
